Essence Cosmetics
Branding
The Best Beauty Product Logo Designs by DesignRush
brand context
Essence Cosmetics is a fun cosmetic brand that offers both great quality and excellent prices. It was started by Christina in 2001 and soon after, in 2002, Essence launched in Germany, its first country. By 2008, the brand landed in the U.S. and is now sold in Ulta Beauty and Target. The brand is dedicated to bringing affordable, fun, and high quality products into the serious world of cosmetics.
design objective
Essence Cosmetics began to grow and gain traction among the cosmetic community for being inexpensive, yet having good quality. However, the quality found in their products is not reflected in their design. This new visual will aim to give Essence an identity that is fresh and more in tune with the new generation of people and cosmetics.
moodboard
sketches
three concepts
final logo
brandmark clear space
products
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style guide
